1. Get festive and decorate your website for the holidays. Decorate according to your user base – if your online style is more classic, then use subtle “decorations” that will fit in with your site’s theme. If your site is more upbeat and colorful, then go all out and dress it up.
2. Add some holiday cheer to your social media posts by incorporating seasonal colors. Try MoodClue’s seasonal 3-pack of liquid chalk markers to advertise and highlight your offerings. If you are engaging with your audience in a fun and positive way, they will likely consider you for their holiday purchases without you having to give them a hard sell.
3. Another fun way to spread the cheer is to have holiday-themed contests with holiday-related prizes.
4. Leading up to the holidays, incorporate the holiday spirit into your emails and direct mailing pieces. Send holiday-themed newsletters, deal announcements, holiday gift ideas and more.
5. Everyone is busy and on-the-go during the holidays. Be sure to make it easy for your customers to make purchases right from their mobile devices. Double check the mobile compatibility of your site and try adding Apple Pay to your site so iPhone users can make a purchase with the click of a button.
6. Most importantly — stay in good spirits even if you are feeling frazzled. When a customer contacts you through your website, social media, or your live chat, stay upbeat and positive. Great customer service with a smile goes a long way and not just at the holidays!
Seasons Greetings From MoodClue.